What is Hybrid Marketing? | A Brief Definition|

What is Hybrid Marketing? | A Brief Definition|

Digital Marketing

What is Hybrid Marketing?

Hybrid marketing is a combination of traditional and technology based marketing stratigies. Implementing Hybrid Marketing into a business strategy creates a powerful online and offline method resulting in a consistent marketing message from multiple channels. Hybrid Marketing is the interconnectedness of the online world and offline world. An simple example of Hybrid Marketing could be a coupon campaign that sends traffic to an online sales page forcing users to sign up for a mailing list that allows the company to send direct mail.

How to Implement a Hybrid Marketing Strategy

The first key to implementing Hybrid Marketiing is to come up with a strategy. You might want to sit down with a marketing consultant who specializes in this type of marketing. Just like most marketing campaigns it should be results driven and these results should be measurable. One thing to also mention about Hybrid Marketing is it's ability to build a holistic brand. Hybrid Marketing is a major game changer for small businesses who want to grow to the next level. Traditional marketing alone just doesnt do it nowadays. The oppurtunity to market to a global audience is tremedous and the results are as well.
Hybrid Market Definition | Investopedia
A securities exchange that facilitates trading through a blend of an automated electronic trading platform and a traditional floor broker system. Hybrid markets ...
Managing Hybrid Marketing Systems
Examples of hybrid marketing systems extend beyond high-tech businesses such as computers to older industries such as textiles, metal fabrication, and office ...
How to increase page authority for any website

How to increase page authority for any website

Digital Marketing
Page Authority (PA) is one of the most important aspects to understanding SEO and improving rankings. Unfortunately, many people have mistakenly believed that when your website shows up on Google this means the whole website is ranking. The truth is Google ranks by page not by site. This means your website can rank on many different pages for many different keywords.   Learning how to increase Page Authority (PA) requires good quality content being shared. Here's some tips on how to increase Page Authority.

Steps to increase Page Authority...

1. Select a targeted Keyword or specified topic 2. Create Valuable Content 3. Do basic on page SEO (Learn more about on-page SEO) 4.. Generate High Quality Backlinks (.edu, .gov ,etc or related domain with PA/DA over 18) 5. Generate Social Signals (Learn more about Social Signals) 6. Use Silo structuring to connect pages within your website (Learn more about Silo Structures)
As several pages on your website begin to increase in Page Authority (PA) so will your Domain Authority (DA). These two agents work side by side. (As PA increase so will DA)
What is Page Authority? - Learn SEO - Moz
... rank well. Learn how Page Authority is scored and how it differs from Domain Authority. ... The best way to influence this metric is to improve your overall SEO.
How to increase page authority | Moz Q&A
Feb 4, 2013 ... I wonder how to increase the page authority or the domain authority to begin with. It seems you are putting a lot of weight on this in your ...
How Hibu became the official Small Business Advertiser for Facebook and Google

How Hibu became the official Small Business Advertiser for Facebook and Google

Digital Marketing

Hibu and Facebook Partnership

Hibu , also formerly known as the Yell company, has been around for over 30 years. As an former business directory advertising agency, hibu has reinvented itself as a full service small business digital advertising agency and has now become the official partner with google and most recently facebook. with having served over millions of customers its not a shock to see many complants about a compay that has been around so long. For some consumers these complaints steer them off because they don't understand that Hibu is not a new company with new complaints but actually a well established advertising agency with a new name.     Many smaller advertising companies have tried to attack Hibu's reputation and quality of work but with this new win with Facebook it has settled Hibu's reputation once and for all. Google has only close to 30 Small business partners and Facebook even fewer. Who can blame Hibu? When looking closer at what they offer to their clients its a pretty awesome company all the way around.   Get 14,000 Display advertisments for just $99 a month with hibu   Get started by speaking to an official Hibu representative {Click Here}    
Hibu Selected as Facebook Marketing Partner for Small Business ...
Sep 27, 2016 ... Hibu Inc., a leader in providing full-service digital marketing solutions for small- and medium-sized businesses (SMBs), announced today it has ...
hibu | Digital Advertising | Local Leads for Small Business
We are now a badged Facebook Marketing Partner. Facebook Marketing Partner ... hibu Website customer, Damon Oprical Family Eyecare Center. hibu Website ...
Outsourcing your Digital Marketing to smaller firms and freelancers

Outsourcing your Digital Marketing to smaller firms and freelancers

Digital Marketing

Outsourcing Digital Marketing and SEO services to smaller firms

The world of digital markeitng is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another. Businessess should consider outsourcing to firms and freelancers who are dedicated to this type of work.
feb13 When it comes to local Digital Marketing Outsourcing there is much to consider. Who will do the outsourcing?, what tasks should they take on?, are they reliable and trustworthy?, what should we expect as a company?, how will this effect our quality? These are all very vital questions to an organization when considering to outsource their work. The first thing we need to understand is the overall expectations when deciding to digtally outsource. The biggest mistakes I see companies make is attempting to outsource to the point where they are not responsible for any of the  operations of their company. This devalues their engagement and appreciation  for the value of work contributed to the product or services they provide . Outsourcing in many ways  is all about getting the menial day to day tasks done. The first step to finding outsourcing in your area is searching for a local firm in Google. Tons and tons of new firms are popping up every day who can take on your menial marketing tasks. start by searching for the city and type of services your looking for.Second step is to prepare to have your tasks organized and prepared for the agency or freelancer to take them over. Lastly, build a relationship with the outsourcing agent or agency. As the trust begins to grow between you and your outsourcer you'll find yourself being able to outsource more important tasks associated with bigger projects. However, take your time and don't rush. Try to stay with menial tasks to be safe. And also don't forget that many of these
agencies can be a great resource to your business they tend to keep up to date with the latest trends in digital marketing, seo, social media, video, mobile marketing and so much more. Keeping this in mind use this as a way to learn more about the digital marketing industry so you'll have more say in your strategic approaches.
Why You Should Outsource Your Digital Marketing | Huffington Post
Aug 5, 2014 ... Any process or service that doesn't directly improve customer service or generate new customers should be outsourced. A nacho restaurant ...

10 Step Multi-Channel Strategy: Why just ranking on Google is’nt the end all be all

Digital Marketing

Understanding Multi-channel Marketing

            Prior to understanding multi-channel marketing, the biggest mistake most entrepreneurs and businesses make in first implementing SEO strategy is they focus on ranking in Google. As if they finally decided to compete in the triathlon of competitive ranking in order to get the traffic they finally realized is needed. Lets be honest, of course, ranking is a powerful way to gain traffic and visitors to your site. But once your knowledge in Digital marketing and SEO as a whole has matured, then and only then can you begin to focus on integrating Multi-channel marketing approaches. This ensures  not only boosts in rankings but also consistent traffic streams from multiple sources.   Types of Channels include: Web Content Email Marketing Social Media Videoo Marketing Paid Advertising Mobile Marketing  
             As software and platforms continue to create new ideas for marketing on the web, it's highly important to understand the power of multi-channeling . The articles below are highly helpful in understanding this topic simplistically. The overall goal for your company or business is to create a plan through the use of multi-channel marketing to generate traffic from multiple sources. Done successfully,  this should most likely attract the type of  audience or prospect your looking to engage. Multi-channel-Marketing

Constructing a Multi-channel Marketing Plan

With so many choices, channels and constraints how do you prioritize your budgets and resources to maximize the impact of your interactive marketing? This slide will cover how to:   • Construct concurrent or consecutive cross channel relationships so they support and enhance each other • Prioritize efforts across channels based on what really matters • Separate test budgets from working budgets • Develop and execute actionable results • Deciding which channels make sense for the audience and content
Content Marketing: Multi-channel approach increases organic traffic ...
Apr 15, 2015 ... Content Marketing: Multi-channel approach increases organic traffic 97% ... its SEO, social media and email channels and increased organic traffic 97% and ... we can rank for and th...
SEO, PPC and Content Marketing: A Multi-Channel Strategy ...
Jun 22, 2015 ... SEO, PPC and Content Marketing: A Multi-Channel Strategy ... natural -- write good content, optimize your site, and organic traffic spikes. ... and Bing; a trustworthy company's org...